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Destination Label

The only beach towel you’ll ever need.

The brand of Bondi Rescue star Anthony Glick, that’s already making waves. We met Anthony in 2020 as Destination Label was ready to establish itself as a premium brand. The product offering was expanding to include luxury gifting, and building brand recognition was key. Destination Label towels are visually stunning, so the branding needed to be too. We went to work for Glick, creating a visual style guide and beautiful photography to roll out on the Destination Label website, comm touch points and social channels. 

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