
The Custom Biscuit
A delicious start-up that tastes as good as it looks.
A passion project, turned full-time business, owner (and baker) Helen came to us well aware of the power of branding. She wanted us to polish and elevate to make her brand as visually appealing as her biscuits. To reflect her bubbly and warm personality, her branding is bright, engaging and fun. Always wanting to make her customers smile, we’ve thrown in some cheeky text in her packaging, social tiles and biscuit stamps.



I first discovered JSG Agency on Instagram and loved her gorgeous bright quotes and typography! I approached Lauren to design some tiles for my Instagram page. Then to designing my packaging from boxes, stickers, and marketing cards. Lauren is so incredibly professional, and nothing is too much trouble for her! I’m so lucky I found JSG Agency, we have formed a great working relationship.


